North West Coast Sabah Tourism Masterplan

The Stafford Group was commissioned by the State Government of Sabah to develop the North West Coast Master Plan.

The Master Plan scope included the Kota Marudu and Kudat regions (Sabah, Malaysia) and provided significant new economic potential for the northern tip of Borneo.

Initiatives identified through the Master Plan included a new airport, 30 mid- range to high end hotel and resort development sites, a new coastal ferry service and the introduction of marinas. Included was the preservation and development of cultural tourism. The total development identified through the master plan was valued at US$6.5b.