23 Jul 2019

Blue Mountains Visitor User-Pays Strategy

Blue Mountains City Council – 2017

Stafford Strategy developed a Visitor User-Pays Strategy for the Blue Mountains, which is one of NSW’s most visited tourist destinations. The purpose of the Strategy was to assess the potential (via cost benefit analysis) to introduce a variety of visitor user fees including parking, camping, toilet and potential industry operator fees. The need was seen for additional income streams to address the challenge which the Council faces of growing visitor demand, combined with increasingly high maintenance requirements at key tourist sites and the lack of adequate budget to maintain sites to a consistent standard.

23 Jul 2019

Scone Aviation Visitor Attraction Business Case

Upper Hunter Shire Council — 2017

Stafford Strategy was commissioned to develop a Business Case, on behalf of the Upper Hunter Shire Council, to seek grant funding from the NSW Regional Growth Fund to construct an Aviation Visitor Attraction and supporting aerodrome infrastructure at the Scone Regional Airport. The Business Case identified the need to stimulate the visitor economy and included a comprehensive cost-benefit assessment demonstrating the financial viability of the attraction.

23 Jul 2019

Jabiru Business Case

Gundjeihmi Aboriginal Corporation and the Department of the Chief Minister – 2018

Stafford Strategy was commissioned to develop a business case that: identifies appropriate strategies for developing the tourism industry at the township of Jabiru (NT), with flow on benefits for Kakadu National Park and, in a broader sense, Darwin; offers mechanisms for improving the town and its residential components, educational and related infrastructure benefits and which offer environmental best practice solutions for sustainability; and includes design concepts for a Jabiru Lake tourism precinct, so that the area is transformed into a highly attractive and unique visitor destination in its own right.

23 Jul 2019

Great Ocean Road Marketing, Concept Plan & Business Case

Surf Coast Shire – 2018

Stafford Strategy developed a Marketing, Concept Plan and Business Case for a Great Ocean Road experience. The purpose of the project was to define the feasibility of introducing a major visitor experience in Torquay to: reframe the Great Ocean Road visitor journey to an immersive experience; and to transform Torquay to a ‘must do’ destination to mark the Eastern beginning of the Great Ocean Road.

23 Jul 2019

Museum of Sydney Harbour Business Case

Sydney Heritage Fleet – 2018

Stafford completed a Business Case on behalf of the Sydney Heritage Fleet which assessed a proposed Museum of Sydney Harbour (MOSH). The Business Case’s primary objective was to determine the level of market demand and financial viability for the proposed facility.

23 Jul 2019

RAS/SOPA Detailed Business Case (Gateway Review)

Royal Agricultural Society & Sydney Olympic Park Authority – 2018

Stafford was commissioned by the Royal Agricultural Society & Sydney Olympic Park Authority to complete the detailed business case report as part of the NSW Treasury Gateway Review process. This involved completing full financial and economic appraisal of the proposed redevelopment in a format which aligns with NSW Treasury Guidelines. The detailed business case was accepted and the project has moved onto the following gate.

18 May 2018

Hawkesbury Destination Management Plan

Stafford developed a Destination Management Plan for the Hawkesbury State Electoral District on behalf of Destination NSW. The primary objectives of the DMP were to: grow the Hawkesbury region’s share of greater Sydney’s overnight visitation; help NSW achieve its tourism goal of doubling overnight visitor expenditure by 2020; and focus on tourism product which generates a solid commercial return to grow the sustainability of the region’s visitor economy.

18 May 2018

Destination Auckland Strategy 2025

Stafford  developed the Destination AKL 2025 strategy which set out a new direction for Auckland’s visitor economy. The strategy focused on: ways of managing sustainable in visitor demand growth for the City; future infrastructure requirements and investment needs; and future visitor markets Auckland should focus on to grow a sustainable visitor economy supported by the host community.

29 May 2015

Visitor Services Review For The Cradle Coast (Tasmania)

The Group was commissioned by the Cradle Coast Authority to undertake a Review of Visitor (Tourism) Services across the Cradle Coast region. The Review was undertaken to increase the efficiency and effectiveness of visitor services and to demarcate the roles and responsibilities of stakeholders (the region’s Councils, RTOs, LTAs and the TVIN) in the delivery of visitor services across the region.

29 May 2015

Tourism Feasibility Study for the King Country Eco-Cultural Corridor

The Stafford Group was commissioned to complete a Tourism Feasibility Study for a proposed Eco Cultural Corridor for the King Country. The principal aim of the study is to document the key attributes of the King Country Region, identify product gaps which need to be addressed before the King Country could be successfully positioned through an Eco Cultural Tourism Strategy.