Devonport Tourism and Branding Strategy

The Details

The Stafford Group was commissioned by Devonport Business Association (DBA) to undertake the development of a Branding and Tourism Growth Strategy. The Strategy covered the total area covered under the DBA’s scope boundaries.

The Strategy was developed to create a dedicated destination brand for Devonport and to integrate this brand with a tourism strategy which identifies sustainable opportunities for maximising visitor returns and yields, whilst at the same time, maintaining the values and needs of the local Devonport community.

Particularly, the Strategy needed to address the sustainability and commercial viability of businesses within the Business Improvement District, reflected in flat pedestrian traffic and low average spend levels of locals and visitors.