Great Ocean Road Marketing, Concept Plan & Business Case

The Details

Surf Coast Shire – 2018

Stafford Strategy developed a Marketing, Concept Plan and Business Case for a Great Ocean Road experience. The purpose of the project was to define the feasibility of introducing a major visitor experience in Torquay to: reframe the Great Ocean Road visitor journey to an immersive experience; and to transform Torquay to a ‘must do’ destination to mark the Eastern beginning of the Great Ocean Road.