About Me

Graeme has led a number of New Zealand’s pre-eminent tourism businesses and played a leading role in the regional tourism organisation sector, examples include:

  • General Manager of Tourism Holdings North Island Activities (to include Kelly Tarlton’s, Waitomo Glow-worm Caves & Hotel)
  • Chief Executive and Director of New Zealand Maori Arts & Crafts Institute (a Crown-owned entity)
  • Director and Chief Executive of Tourism Auckland (A council-controlled organisation)
  • Chairman of Hamilton & Waikato Tourism
  • Director of Destination Coromandel

Graeme has been involved in a number of significant tourism projects, many of which depended on collaborative partnerships and demanded innovative problem solving, these projects included:

  • Foundation Chairman of the Hauraki Rail Trail
  • The business recovery of the New Zealand Maori Arts & Crafts Institute
  • The build and commissioning of Blue Zoo Beijing
  • The concept design, build and commissioning of the Antarctic Encounter at Kelly Tarlton’s
  • Lead on the establishment of the Convention Activity Survey for the Ministry of Tourism
  • Elected industry Director of the Tourism Industry Association
  • Foundation Chairman of the Regional Tourism Organisations of New Zealand (RTONZ)
  • Established Tamaki Hikoi (from concept to commissioning)
  • Tourism New Zealand appointed Director for the establishment of i-SITE New Zealand.
  • Peer review of the Gold Discovery Centre (Hauraki District Council)
  • Provided advice to iwi in relation to the Eastland Destination Management Plan
  • Provided advice and support to New Zealand Maori Tourism in relation to strategic partnerships
  • As Director of Manukau Leisure Services, unified a number of Council assets into a single cohesive Council Controlled Organisation that delivered significant gains in services and efficiencies.