About Me

Qualifications: 

  • Master of International Relations
  • Bachelor of International Business (Economics and Marketing)
  • Bachelor of Information Systems (Computer Science)

Julia is a Senior Associate at Stafford Strategy and has been a member of the team for 15 years. Throughout her time with Stafford Strategy, she has completed a diverse range of projects across the public and private sector, ranging from tourism development and investment strategies to business cases and feasibility studies.

She has been involved in the development of the following projects.

  • Destination Management Plans for New Zealand’s South Island, the Blue Mountains, Camden, Hawkesbury, Penrith, Sutherland, Launceston, the Redlands, the Burdekin and many others.
  • Tourism Employment Plans for Sydney and Canberra on behalf of Austrade.
  • The Final Business Case for the Royal Agricultural Society which was successful in proceeding to the next NSW Treasury Gate.
  • The Business Case for the Sydney Fish Market which received funding from the NSW Government and is currently under construction.
  • The Umbrella Destination Development Plan for Destination NSW.
  • A variety of feasibility and cost benefit assessments for various historic and visitor precincts throughout Sydney on behalf of Federal Government.
  • Visitor master plans for Cape Byron and Wattamolla on behalf of NSW NPWS.
  • Tourism investment strategies for the Kingdom of Tonga and the Cook Islands.
  • Hotel demand assessments and investment strategies for several Councils in Sydney, NZ and the Cook Islands.
  • Cultural sector strategies including a major long-term creative sector assessment for the Waikato region in NZ.
  • The Business Case for upgrading Ken Rosewall Arena (at Sydney Olympic Park Tennis Centre). Since the development of the Business Case, funding for the upgrades have been approved.

A value-add which Julia brings to the team is her experience with GIS mapping and Tableau data analysis tools.

Julia takes a highly consultative approach in all projects, recognising the important need for stakeholder input and involvement at all levels. Importantly, she is able to bring a youthful perspective on the relevance of product and marketing initiatives to appeal to the Gen Y market which too often is missing.