The Stafford Group was commissioned to complete a Tourism Feasibility Study for a proposed Eco Cultural Corridor for the King Country. The principal aim of the study is to document the key attributes of the King Country Region, identify product gaps which need to be addressed before the King Country could be successfully positioned through an Eco Cultural Tourism Strategy.
The Group was commissioned to develop a Tourism Growth Strategy for Te Arawa Group Holdings Limited (TAGH). The Strategy was developed to identify a series of investment opportunities for TAGH, including opportunities to further the development of Wai-O-Tapu (WTW),
The Group completed a Visitor Experience Plan for The Workshops Rail Museum (TWRM) at Ipswich. The primary purpose of developing the Plan was to determine whether the adjacent Queensland Rail site (land and buildings) could be effectively integrated into the current TWRM site on a cost effective basis to grow visitation and associated revenue.
The Group was commissioned by Creative Waikato to develop a 30 year Creative Facilities Plan for the Waikato region in New Zealand.
The objective of the Plan was to paint a clear picture of existing arts facilities and infrastructure in the region, identify sector needs, provide gap analysis and deliver a clear direction for future arts infrastructure development requirements.
As part of this project, The Group developed a detailed audit of over 500 individual creative infrastructure assets throughout the Waikato, including facilities at a local, sub-regional, regional, national and international level.
The Stafford Group was commissioned to develop a 3-5 Year Promotion and Marketing Strategy for the Leichhardt LGA. The Strategy needed to cover a range of initiatives, including place making, branding and high street revitalisation within the LGA. Importantly, the Strategy had to assist in promoting and developing the LGA as a sustainable, liveable and connected community.
This major study identified the types of future Māori product which international and domestic markets would have higher demand for. It also assessed challenges and needs for investment for new Māori owned and operated ventures and surveyed all major trading and merchant banks.